Frequently Asked Questions

Answers about Sophie Agullana, Wellness Futures Advisory, the services offered, how a project unfolds and how to make contact.

Who is Sophie Agullana?

Sophie Agullana is a Wellness & Hospitality Strategist with more than 25 years of experience in the international luxury wellness industry. She works with luxury hotels, resorts and clinics to create, transform and optimise wellness destinations, combining strategic advisory with hands-on operational leadership.

Her experience includes Clinique La Prairie (medical wellness and longevity), Royal Mansour Marrakech and Es Saadi Marrakech (luxury hospitality and spa), as well as international hospitality environments in Switzerland, France, Morocco, Turkey and the Caribbean.

What is Wellness Futures Advisory?

Wellness Futures Advisory is the consulting practice led by Sophie Agullana. It provides strategic advisory for wellness and luxury hospitality: positioning, concept development, pre-opening, spa operations and performance, longevity programming, and team development.

What services does Sophie Agullana offer?

Six areas of work: Strategy & Positioning, defining the role of wellness within the wider hospitality proposition; Wellness Concept Development, shaping the idea, story and experience of a destination; Pre-Opening & Development, preparing a new concept for launch; Spa Operations & Performance, improving organisation, pricing, productivity and revenue; Wellness & Longevity, connecting recovery, movement, nutrition, mental wellbeing and beauty into coherent guest journeys; and Leadership & Team Development, building teams and service cultures that perform over time.

Which clients does she work with?

Luxury hotels, resorts and clinics that want wellness to contribute to identity, guest experience and financial performance rather than exist as an add-on.

Where does Sophie Agullana work?

She is based between Morocco and Switzerland and works on international assignments. Past and present work spans Switzerland, France, Morocco, Turkey and the Caribbean. Consulting is available in English and French.

How does a project unfold?

Four stages. Diagnose: understand the place, the market, the client, the team and the economics. Position: define the intended results, target audience and commercial model. Design: translate the strategy into spaces, journeys, treatments, rituals and protocols. Operationalise: build the systems behind the experience — people, productivity, pricing and standards.

How do I get in touch?

By email at wellnessconsultancy2023@gmail.com or by phone on +41 76 816 31 24. Enquiries receive a reply within 48 business hours. A 30-minute introductory discovery call is available with no commitment. Office hours are Monday to Friday, 9:00 AM to 6:00 PM; closed at weekends. See the contact page.

Where can I read her thinking on wellness and longevity?

The Journal publishes evidence-first articles on nutrition and longevity, exercise and recovery, stress and sleep, spa design and the sensory environment, and women’s health — each one citing its sources.

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ELEVATING LUXURY WELLNESS THROUGH BESPOKE STRATEGY, OPULENT DESIGN, AND MEASURABLE OPERATIONAL EXCELLENCE.

Bridging Science And Sensoriality To Create High-Performing Destinations That Captivate Guests And Maximize Asset Value Globally.

Sophie Agullana en entretien de conseil avec une cliente, prenant des notes
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